Tuesday, January 30, 2024

3 Copywriting Principles To 10X Your Email Effectiveness ✍🏻

Kevin Connelly

January 30

tranquil, zen-inspired sketch of a man working at a standing desk. He is focused on his computer, placed on the desk. The setting conveys a peaceful, minimalist atmosphere. There's a cup of tea on the desk, adding to the serene ambiance. The sketch is monochromatic, emphasizing the simplicity and calmness of the scene with soft lines and light shading to enhance the zen-like feel.

Despite new technology being adopted rapidly, email is still one of the most used tools. Deep work and streamlined systems are irreplaceable for adding value. But mastering email effectiveness will free up time for more valuable tasks.

3 Principles we can steal from copywriters

(copy writing = 💰 → email example = 📧)

💰Hook with your headline → 📧 Have a clear subject line
1. ❌📧 : Customer X
2. ✅📧: Customer X/Vendor Y MM/DD/YYYY Call Notes
💰Make it clear how to buy → 📧 Have a clear call to action and make it easy.
1. ❌💰 : Visit our site to buy.
2. ✅💰: Click the button below to buy now! (For your call to action in email: bold the CTA section, use bullet points (easier to read), make it clear who is responsible for what and when it is due.)
💰Know your customer & anticipate objections → 📧 Know your audience & anticipate questions AND answers. Let's say you're delegating a task to someone new who needs extra guidance. For example: "Please do X by MM/DD.
- If the result is Y then try this…
- If the result is Z then try this…
- If neither of those work I will be free at 2pm to discuss. Please send me a pre-read of what you are running into and what you think next steps might be."