What Disney’s $1 Billion AI Deal Means for Investors
Disney just signed a $1 billion deal with OpenAI. The three-year licensing agreement will enable users to generate characters from Marvel, Star Wars, and Pixar using AI.
But the real story today is the future of AI and IP, and how much legacy studios will pay to get in.
For as long as the $2 trillion entertainment industry can remember, IP deals like this one have been a walled garden for a handful of billion-dollar studios. Disney buys Marvel for $4 billion. Universal buys DreamWorks for $1 billion. Now Disney invests $1 billion into OpenAI. It’s like a poker game where the minimum buy-in is the GDP of a small island nation.
But the game is now changing.
While Hollywood giants scramble for their place in the AI future, one $6 billion IP powerhouse team already owns over 500 trademarks and copyrights, including iconic characters such as Cinderella, Snow White, Pinocchio, Peter Pan, Rapunzel, and many more.
Their use of AI and other next-gen patented tech is on another level. They’re bringing their characters off the screen and into your living room with 3D holograms, headset-free VR, and AI-powered talking toys. And they’re giving everyday investors access as they do it.
Note: This company is not affiliated with Disney.
They spent a decade building this portfolio. Now they have a team that has executed $6 billion in merchandising deals in their careers, and they have already earned $15 million in royalties for Elf.
Their proprietary interactive content, built on 12 cutting-edge tech patents, has just secured a $200 million TV distribution deal.
As giants like Disney reveal their cards, everyday investors finally have a seat at the table.
Invest in Elf Labs by tonight at 11:59 p.m. PST and get up to 25% bonus shares.
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